70s Nightclub Style Returns for a Revival: Shaggy Coats Are the Party Season's Must-Have
Although the iconic New York venue Studio 54 shut its doors almost four decades ago, its unique style impact continues powerful.
Currently, the focus isn't on see-through bodysuits but on the plush, shaggy coats and wraps favored by style icons and party enthusiasts alike.
With the festive party season coming up, the signature Studio 54 coat is enjoying a major resurgence.
Shopping Statistics Shows the Popularity
Among the hottest items from a latest collaboration between a high-street brand and a designer brand is a short, cream, long-haired jacket with giant lapels.
At another department store, online queries for brown fake fur coats have jumped 190% compared to last year.
The demand for secondhand plush items is also soaring, with searches for synthetic fur increasing by over 250% in the past six months on a major secondhand platform.
"It's a statement coat," says a senior style expert, adding that it serves as the main piece of an ensemble.
The editor likes to wear her own oversized shaggy coat with hipster jeans or leggings and short shorts.
Screen Style Echoes the Trend
This aesthetic is replicated in a new streaming romcom series, where a character sports a toffee-colored furry jacket to a informal dinner.
When questioned about her daring outfit, the sister replies, "It's what you said to dress up. It's fashion!"
Emergence of the "Glamorous" Vibe
This look fits into what an American trend forecaster is calling "boom boom."
Rooted in the glamour and excess of the 1980s New York, this vibe brings to mind wealth, champagne, cigarettes, high hemlines, carefree attitudes and, naturally, fur.
Similar to that time, the trend is emerging during a uncertain financial climate.
This style is very much about embodying the life you aspire to rather than the one you have to endure.
Modern Fabrics and Playful Opulence
While animal fur was everywhere during Studio 54's heyday, current iterations are primarily made from lambskin—a byproduct of the meat industry—or synthetic fabrics like polyester.
The trend represents a tongue-in-cheek opulence—as if a beloved character has taken charge with exaggerated proportions and surprising colors.
Star Adoption and Limited Releases
A London creator was an early instigator of this movement. Her shaggy coats with curly proportions have been worn by top pop stars.
Because of high interest, these coats are now only sold in limited collections. An upcoming release includes a pink and charcoal version similar to a large pom-pom, as well as animal and tiger-print options with dramatic fluffy trim.
"When you can only purchase one thing, you don't want it to be a basic jumper or a pair of ordinary trousers, you want something dramatic," says a magazine head.
This feeling is echoed by a fashion director at a major retailer, who calls it "an unexpected, playful element" that doesn't require a complete ensemble.
The Ultimate Spirit Lifter
In the end, the fuzzy coat can serve as a great mood lifter.
"It doesn't have to cost a lot," says the expert, "and it's going to make you feel glamorous when the world around you is rather dreary."