An Evening to Treasure: Are Concerts Really Favored More Than Sex?
Envision finding yourself with a night off. You're feeling energized, eager for new things, and looking to change your regular habits of relaxing at home. The world awaits your choice! Would you prefer a) going to a gig or b) being with a partner? The response, as is often the case with these sorts of queries, is plainly: “That depends.” Reasonable people may reasonably wonder: what's the show? Who is the partner? Will it be likely to be good?
Few would choose a intense rock concert if the choice was a dream date with a favorite star. Yet change either end of the equation, and it becomes more complicated. In the case of the 40,000 people posed this query by a gig organization, no further clarification was offered – and the answer came out clearly and overwhelmingly in favour of concerts.
Survey Results Indicate Unexpected Choices
An international survey, polling 40,000 people from 18 and 54 from 15 markets, showed that live music currently stand as the most popular pastime, surpassing sports, cinema and – absolutely – intimacy. Given the choice to one type of enjoyment forever, 39% of respondents chose gigs, against film attendance (17%) and sports events (14%). They were also more than twice as prone to choose seeing their favourite artist on stage (70%) over sexual activity (30%).
You arrive anticipating pleasantly surprised – and frequently you’ll end up with someone else’s hair in your mouth
Context and Considerations
Naturally it's expected that a marketing research conducted for a live event company should come out so heavily supporting live shows – and, in the freewheeling tone of a either-or question, if your preferred musician is, say a legendary singer, you can see why seeing him might win out rather than a ordinary situation. Yet this binary choice between concerts or sexual activity, plainly ridiculous even if it seems, is fascinating to think about given the odd juncture we’re at with each.
The Transformation of Gig Attendance
Lately, live music participation has evolved into more than a shared activity but a serious endeavor. Live organizations appropriately highlight that arena crowds has “tripled each year”, and live events are fully reserved faster than ever. Merely acquiring tickets now demands military-level planning, rapid-fire response times and significant funds (or a high spending capacity). Even if you’re successful, it isn't sufficient to merely attend and watch the performance. There’s now an assumption, especially for pop fans, that you can boost your experience quality by going multiple times (potentially going abroad), swotting up on the song selection ahead of time and memorizing the cues to follow and calls-and-responses established by previous crowds.
Several fans admit to affected by their participation at popular events: appearing as a choreographed performance of huge audiences, to which certain attendees arrived unaware of the steps. That 18-month tour, generating billions, was proof of the extents that fans will travel to feel part of a historic occasion and experience their top musician perform, though the live sound grows somewhat less important than the show.
The State of Current Relationships
Intimacy, conversely – a relatively cheap and available enjoyment – experiences difficult times. Per recent surveys, nearly one in four of individuals engaged sexually in an average week, while just under a third were sexually inactive. In a different nation, recent data showed that a significant portion of adults reported not having sex even once in the last twelve months, rising from smaller percentages in earlier years. In these areas, the trend has been associated with reduced intimacy in youth demographics. Juxtapose this with the market booming for large concerts and the cutthroat competition for tickets. Naturally it's more complicated as a simple decision between either option – “do you prefer attend a huge concert multiple times, or stay celibate?” – but it’s perhaps an signal of what is viewed as the more consistent satisfaction.
Unexpected Similarities
Relationships and gigs are more comparable than you might think. They both embody the initiation of a bond, a actual experience of expectations or possibility that could have built just in your mind. You show up with some idea of what might happen, but anticipating delightfully amazed – and how it ends up good or bad rests largely on if your enthusiasm and hopes align with others. Frequently you could wind up with another person's locks in your mouth, and afterwards be hanging out for a cigarette and a moment alone by yourself. And, in both cases, substances and drinks can sometimes improve or lessen the experience (but certainly help the worst experiences more bearable).
Seeking Harmony
The magic to live events and relationships depends on finding that hard-to-find balance between the known and the new, sameness and variation, effort and ease. Naturally it's uncommon – but it’s the memory of successful moments, the awareness that it’s possible, that drives us to try again: to {
